Swipe44 vs Cleanup: Phone Storage Cleaner

Quick answer

Cleanup: Phone Storage Cleaner by DEEP FLOW SOFTWARE SERVICES - FZCO, written as “Cleanup” throughout its own description, is an iPhone storage suite that has been on the App Store since 2020. It cleans photos, videos, screenshots, emails and contacts. It holds 4.65 stars from about 713,800 US ratings. The catch is the price: the store lists five different weekly products under one name, from $5.95 to $11.99 a week.

Swipe44 (listed as Photo Cleaner - Swipe44, by EHM TECH LLC) does one job. You swipe right to keep and left to delete through Recents, Shuffle, By Month and By Week decks. Marked photos wait in a pending pile you delete in one confirmation. It is free to download, with a Pro subscription.

If you want one app for videos, emails, contacts and a PIN vault, and you read a language other than English, pick Cleanup. If you only want the camera roll cleared, on an iPhone or an iPad, without ads or an account, pick Swipe44.

Side-by-side

Where Cleanup: Phone Storage Cleaner wins

It cleans far more than photos. The listing covers duplicate photos and videos, bulk screenshot deletion, large lookalike videos, video compression with minimal quality loss, promo and spam email removal, and duplicate contact merging. It also has a PIN-protected vault for private media, battery and storage widgets, and customizable charging animations. Swipe44’s listing names photos and nothing else. None of those jobs is something it claims to do.

It reads 18 languages. The App Store page lists English plus 17 more, including Arabic, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Thai, Turkish and Vietnamese. Swipe44’s App Store page lists 1 language, English. If you do not read English, this comparison ends here.

It has a long track record and steady maintenance. It has been on the App Store since 2020 and holds 4.65 stars from 713,800 US ratings, a volume no new app can match. Its version history shows 25 releases between November 2025 and September 2026 with no gap of three months or more. The current version, 6.21.0, shipped on 7 September 2026.

Reviewers say it is quick and that it finds duplicates the Photos app misses. In a sample of 500 US reviews from August and September 2026, 87 described the cleanup as easy and fast, 23 praised how it surfaced duplicates and near-duplicates, and two named a specific amount of storage freed. One reviewer wrote, “Freed up 21 gb of space in one afternoon.”

That sample also skews harsher than the app’s lifetime record: 23 percent of it is one-star, against about 3 percent of its lifetime ratings. Read the themes below as a snapshot of that window, not as a verdict on the app.

Where Swipe44 wins

It runs on iPad; Cleanup does not. Swipe44’s listing covers iPhone and iPad, with 10 iPad screenshots, and there is an Android version under the package com.ehmtech.photo. Cleanup: Phone Storage Cleaner is an iPhone app; its listing has no iPad screenshots and does not declare iPad support.

No ads, no account, and no tracking section on the privacy label. Swipe44’s description says “No ads, no account needed”, its age rating carries no advertising annotation, and its privacy label has no Data Used to Track You section. The Cleanup label declares Purchase History, User ID, Device ID and Product Interaction used to track you, plus Developer’s Advertising or Marketing categories, even though its description says “No files leave your phone” and “No tracking or data misuse”.

Nothing is deleted until you say so, twice. Swipe44 marks photos as you swipe, holds them in a pending pile you can review, lets you undo the last swipe or restore any photo, and then deletes the whole pile with one system confirmation. Removed photos land in your device’s Recently Deleted album, so you can still pull them back. Cleanup’s listing describes a final review screen; it does not state an undo or a restore step.

It never pulls your iCloud originals down. Swipe44 works from thumbnails and photo details, so cloud-stored originals are never downloaded to your phone while you clean. That matters on a small-storage iPhone, where downloading originals to review them can eat the space you are trying to free. Cleanup’s listing makes no statement either way.

The weekly price is about half the cheapest Cleanup week. Swipe44 Pro is $2.99 a week. The cheapest of the five weekly products on the Cleanup listing is $5.95, and the dearest is $11.99.

Swipe44 is the newer app by a wide margin: it arrived on the App Store in 2026, sits at version 1.0.1, and has 6 US ratings, all five-star. Six ratings tell you almost nothing, and we are not going to pretend otherwise. If a long public record is what you want from a cleanup app, Cleanup has one and we do not. For the wider field, see our roundup of the best photo cleaner apps.

Pricing

• Swipe44 is free to download. Pro is $29.99 a year, with a one-time $19.99 introductory offer, or $2.99 a week, after a 7-day free trial. The listing does not say which features Pro unlocks.
• Cleanup: Phone Storage Cleaner is free to download, and the listing does not spell out what the free version can do. Cleanup Pro 1 Week appears five times at $5.95, $7.39, $7.99, $9.99 and $11.99, with no store signal which one you get; Cleanup Pro 1 Year is $29.99. The description promises a 7-day free trial with unlimited access, and offers a lifetime plan that does not appear in the purchase list at all.

A year on the annual plan costs $29.99 in both apps. A year on the weekly plan is where they part: $155.48 with Swipe44 at $2.99 a week, and between $309.40 and $623.48 with Cleanup, depending on which weekly product the store shows you. In the August and September 2026 review sample, 24 people called the weekly price too high, and 26 described charges they did not expect or cancellations that did not stop the billing.

Which one should you pick?

Pick Cleanup: Phone Storage Cleaner if you want one app for videos, screenshots, emails and contacts as well as photos, you need a PIN vault or storage widgets, you read one of its 18 languages, or you would rather trust an app that has been listed since 2020 with over 713,000 ratings. Take the annual plan, not a weekly one, and set a reminder before the trial ends.

Pick Swipe44 if the camera roll is the whole problem, you clean on an iPad as well as an iPhone, or you want an app with no ads, no account, and no tracking section on its privacy label.

Before you install anything, you can size the job in your browser. Our free duplicate photo space calculator estimates how much of your storage is copies of the same shot, and the camera roll cleanup estimator turns a library size into the space a cleanup is likely to return. Neither needs a download.